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Just as a diamond’s brilliance is defined by the precision of its cuts, the brilliance of a jewellery piece lies in the perfect alignment of three essential facets: value, quality, and trust. These facets rarely come together flawlessly, but at Tanishq, they do. Every piece we craft reflects this harmony, ensuring you never have to compromise between exceptional quality and true value.
Let’s take a closer look at how the three pillars of value, quality and trust are honored in every single Tanishq jewellery piece.
What VALUE really means at Tanishq
At Tanishq, we believe jewellery isn’t just an accessory, it’s a marker of life’s most important moments.
From everyday joys to once-in-a-lifetime milestones, each piece tells a story. That’s why our thoughtfully curated collection of over 1.8 lakh designs, starting from just Rs. 15,000, ensures there’s something for every occasion. This immense catalog includes elegant 14kt and 18kt gold pieces, which make for very accessible fine jewellery options without compromising on quality.
So, whether it’s a first job, a wedding, or a special celebration, there’s a piece to celebrate and remember it by.
How Tanishq’s 18kt and 14kt Gold Collections Make Fine Jewellery More Accessible
Our 18kt & 14kt gold jewellery strike a perfect balance, being durable enough for daily wear, versatile for creative designs, and accessible at different budgets. Our use of superior alloys helps maintain the signature Tanishq quality standards, while expanding styling possibilities for modern tastes and needs.
- Daily wear 14K pieces: Delicate studs, lightweight chains, and versatile designs that offer accessible elegance for everyday life.
- 18K designs: Bangles, pendants, and other pieces with premium finishes that balance luxury and comfort.
How does Tanishq maximize value through design innovation
Our elegant, versatile designs in pieces like lightweight bangles and delicate chains are made with intricate craftsmanship techniques. These designs make for stunning adaptable adornments that easily transition from professional settings to celebrations.
Their masterful craftsmanship, state-of-the-art engineering and comfortable fits ensure that every piece from our diverse collection always delivers lasting value.
How Tanishq offers value beyond the purchase
True value extends far beyond the showroom, transforming Tanishq jewellery into enduring assets through comprehensive ownership assurances.
- The Tanishq Gold Exchange Program allows for seamless upgrades with fair valuation of your old gold based on current rates and net weight, precisely verified by our karat meter in front of you.
- Our lifetime services include free benefits like unlimited cleaning, polishing, and repairs, maintaining the perfect condition of your treasured piece through years of wear.
- Unique hallmarking ID allows for instant purity verification anywhere nationwide, delivering you immediate peace of mind.
- Our buyback guarantee protects your investment with complete transparency and assured returns, thanks to their enduring quality and resale value.
Delivering true QUALITY
Tanishq jewellery is defined by uncompromising quality, with 35+ quality checks over and above industry requirements. Crafted from pure gold and superior alloys, set with natural diamonds sourced from certified suppliers, and brought to life by skilled artisans, every design is thoughtfully created to balance beauty, durability, and elegance – ensuring pieces that shine today and endure for generations.
For instance, the Teardrop Frame Diamond Pendant is an elegant 18 Karat rose gold creation, defined by dual open teardrop frames and delicately set with natural diamonds. Its fluid yet structured silhouette balances modern minimalism with timeless femininity, reflecting how precious metal, diamonds, and considered design language come together in a refined, versatile statement piece.
Tanishq guarantees quality in a number of ways that inspire lasting confidence.
- Adhering to BIS certification hallmark, we maintain the highest standards for all our jewellery, while only using superior alloys in their purest checked form.
- Our karat meter facility allows for instant checking of a gold piece’s purity, immediately clearing up any doubts of purity.
- Every jewellery design from Tanishq undergoes multiple purity tests and product quality tests. These also include extensive checks for their durability and strength, testing their bend resistance, pull strength and secure hold.
Our diamonds shine true
- Every diamond in the bracelet is 100% natural, with no synthetic alternatives.
- We select only 1 in every 20 graded diamonds, all ethically sourced from Kimberly Process certified suppliers.
- The Diamond Clarity Viewer lets you see a diamond’s inclusions and clarity grading up close, so you can assess it for yourself and choose with confidence.
- Our diamonds come with clear certification that provides you with full assurance across Cut, Carat, Clarity and Colour.
- Our Diamond Expertise Centers (DXC) let you experience the authenticity of your diamond firsthand through the Carat Meter. The Lightscope helps you see the sparkle of your diamond, so you can choose the one that shines the brightest.
- The Diamond Clarity Viewer lets you see a diamond’s inclusions and clarity grading up close, so you can assess it for yourself and choose with confidence.
Earning your TRUST
Our commitment to earning your trust is evident in our strict standards, transparent practices and clear pricing. These assurances turn one-time buys into lifelong companions, with clarity that build trust in ownership.
Instead of simply telling you about this trust, let us use the Brilliant 22K Gold and Ruby Flower Ring as an example. Jewellery from Tanishq, including this heritage piece, carry with them complete assurances of ownership, purity and value.
Each element of a piece’s final price (gold price, making charges, stones, and taxes) is listed in our jewellery price breakdown, as seen below.
Tanishq delivers on earning your trust in the following ways:
- Net Weight Billing
We apply net weight billing which means you only pay for the weight of the actual gold, and not for any wastages or lac fillings used in making the ring.
- Precise Measurements
Our measurements for weight and carat are as precise as up to 3 decimal points. This ensures you’re billed only for the exact diamond weight you receive, with no rounding off or hidden charges, giving you complete transparency and full value for your money.
- HUID tracking
The piece features a unique HUID code so you can instantly confirm its purity, value and ethical origin.
- Transparent making charges
Tanishq making charges start from 7% for jewellery, and go as low as 3% for gold coins. Charges vary with design complexity, with simpler pieces priced at the lower end. Every single piece of Tanishq jewellery, from our entry-level designs to our most premium collections, undergoes the same level of rigorous quality testing, ensuring Tanishq’s uncompromising standards apply equally across all price points.
Conclusion
Just as a diamond’s brilliance emerges from perfect cuts, the brilliance of Tanishq jewellery is evident in our unshakeable foundation of quality, value and trust, helping you shine through every fleeting moment confidently.
Frequently Asked Questions
Tanishq is home to an extensive collection of accessible and elegant designs starting from ₹15,000, with fair making charges and transparent net billing that honors every budget.
18kt and 14kt alloys include fortified gold jewellery for busy daily routines, adding to the glow of gold with everyday durability.
35+ purity checks, durability tests, advanced craftsmanship, and HUID tracking guarantee Tanishq jewellery’s value remains exemplary, from simple studs to statement necklaces alike.
