Dhanteras, the first day of Diwali, is considered one of the most auspicious times of the year to invest in precious metals. The word “Dhanteras” comes from ‘Dhan’ meaning wealth and ‘Teras’ meaning the thirteenth day of the lunar fortnight. It is believed that on this day, Goddess Lakshmi and Lord Dhanvantari emerged from the ocean during Samudra Manthan, bringing the gifts of wealth and good health to humanity. This is why families across India mark their first Diwali purchase on Dhanteras with gold or silver, symbolising new beginnings, prosperity, and protection from financial misfortune.
Buying gold on Dhanteras is more than a tradition — it is a way to welcome fortune home. Here’s a complete guide to what to purchase on Dhanteras in 2025, and how to do it wisely.
Best Jewellery Items to Buy on Dhanteras
Gold Coins
Gold coins are the most traditional and auspicious choice for Dhanteras. They are seen as an embodiment of Goddess Lakshmi herself and represent wealth, purity, and fortune. Popular motifs include Lakshmi, Ganesha, kalash, and lotus, which symbolise abundance and success. Coins usually come in 1g, 2g, 5g, and 10g weights.
Gold Jewellery
(Necklaces, Bangles, Earrings)
If you want something wearable, opt for timeless gold jewellery. Bangles are symbols of strength and protection, making them perfect for gifting to mothers or newlyweds. A lightweight gold necklace is versatile enough to wear daily, while simple gold earrings suit both traditional and modern wardrobes.
Diamond Jewellery
While gold takes centre stage on Dhanteras, diamonds are increasingly being chosen to add sparkle to the festivities. Diamond rings for women, elegant tennis bracelets, or minimal diamond pendants are perfect for celebrating milestones during the season. They combine brilliance with long-term value.
Silver & Platinum Jewellery
Silver is considered auspicious for household prosperity and is often bought as coins or utensils on Dhanteras. Platinum, while modern, is becoming popular for men’s rings and sleek minimal pieces. Both metals complement gold in layered festive looks.
Temple Jewellery
Temple jewellery inspired by South Indian artistry is also a meaningful choice. Featuring motifs of deities, elephants, and lotus flowers, these pieces are seen as blessings from the divine and are often worn during Diwali pujas.
What to Keep in Mind When Buying Jewellery on Dhanteras
- Choose 24K for coins and 22K for jewellery for durability
- Look for BIS hallmark certification on all pieces
- At Tanishq, every product is purity-tested on the Karatmeter and comes with a certificate of authenticity
- Ask for detailed invoices showing purity, weight, and making charges
- Review the buyback and exchange policy — Tanishq offers transparent pricing and flexible exchange on gold jewellery
Where to Buy Trusted Jewellery for Dhanteras
Always buy from reputed jewellers who offer certified purity and fair pricing. At Tanishq, you get BIS-hallmarked jewellery, Karatmeter-tested gold purity, accurate weighing, and transparent gold rates displayed in real time. With a trusted buyback and exchange policy, your festive investment stays secure for years to come.
Conclusion
If you are wondering what should buy on Dhanteras in 2025, gold remains the most auspicious choice. Coins, bangles, necklaces, and earrings embody blessings, prosperity, and cultural continuity. Diamonds add modern sparkle as an upgrade, while silver, platinum, and temple jewellery offer meaningful alternatives. With heritage-backed trust and guaranteed purity, Tanishq makes every purchase a secure and joyous addition to your celebrations.
