Dhanteras marks the beginning of Diwali and is one of the most auspicious days in India to buy gold. Rooted in centuries-old traditions, the day celebrates prosperity and new beginnings. It is believed that purchasing precious metals on this day brings Goddess Lakshmi’s blessings into your home, ensuring wealth and success in the year ahead. Across India, families make their first Diwali purchase on Dhanteras, and gold remains the most favoured choice.
Why Buying Gold on Dhanteras is Considered Auspicious
The word “Dhanteras” comes from ‘Dhan’ meaning wealth and ‘Teras’ meaning the thirteenth day of the lunar month. According to mythology, on this day Lord Dhanvantari emerged from the ocean during Samudra Manthan, carrying a pot of nectar and a golden pot, which is why buying gold is considered a symbol of good health, fortune, and long life. Buying gold on Dhanteras is seen as inviting positive energy, prosperity, and protection into your home.
Every year, millions of people plan their dhanteras buy as a way of marking new financial beginnings.
Popular Gold Purchases
on Dhanteras
Dhanteras Jewellery
Gold jewellery remains the most cherished choice. From bangles and chains to a stylish simple gold ring design or a lightweight gold necklace, these are gifts that combine tradition with long-term value.
Gold Coins &
Dhanteras Coins
Gold coins for Dhanteras are considered especially auspicious because they symbolise the Goddess herself. Popular motifs include Lakshmi, Ganesha, lotus flowers, and kalash. Coins are typically available in 1g, 2g, 5g and 10g weights, often in 22K and 24K purity.
Diamond Jewellery
For those looking to add sparkle, diamond rings for women are gaining popularity as Dhanteras gifts. While gold anchors tradition, diamonds symbolise strength, elegance, and success, making them perfect for celebrating personal milestones during the festive season.
How to Choose
the Right Dhanteras
Jewellery or Coin
Choose coins that carry auspicious motifs and check their purity. 24K is ideal for coins, while 22K is better for wearable jewellery. Always check the weight, denomination, and buyback policy. For jewellery, make sure the design fits your lifestyle. Versatile pieces like gold rings, bangles, and chains hold long-term value and can be worn often.
At Tanishq, every piece is BIS-hallmarked and verified using our Karatmeter, ensuring accurate purity. You also get transparent pricing and a robust buyback and exchange policy that makes your festive purchase worry-free.
Tips for Buying Gold
on Dhanteras
To ensure your purchase is safe, trusted, and valuable,
keep this checklist in mind:
- Plan your budget before you shop
- Compare price ranges and explore both coins and jewellery
- Insist on BIS hallmark certification
- Ask for detailed invoices with purity, weight, and making charges
- Check buyback and exchange policies for long-term value
Final Thoughts
Buying gold on Dhanteras is more than a tradition, it is an investment in blessings, security, and legacy. Whether you choose a symbolic gold coin or a timeless piece of jewellery, your Dhanteras buy should be rooted in trust and craftsmanship. With Tanishq’s Karatmeter-tested purity, BIS hallmarking, and transparent policies, you can celebrate this Dhanteras with complete confidence.
