Beyond the Gold Rush: Discover How Tanishq’s Jewellery Makes Your Dhanteras Truly Special

The countdown to the festive season is on and we can’t wait to fill our shopping carts with everything we love! After all, don’t we always need an excuse to splurge (or do we)? And when it’s Dhanteras, the first day that marks the five-day festival of Diwali, you know gold is on top of the list. 

It’s because buying gold and other precious metals on this auspicious day is believed to bring fortune and good luck, invoking the blessings of Goddess Lakshmi. 

For the longest time, gold bars or coins have been preferred as investment metals to acquire pure gold. However, buying gold jewellery is another great option that can be explored. It’s not limited to just owning a piece of gold but so much more. Gold jewellery also brings with it artistry, elegance, a deep connection to tradition and a timeless addition to your festive attire, all of which are synonymous with the Nav-raani collection by Tanishq, making it the perfect choice for Dhanteras shopping (or otherwise).

Go for gold 

There are multiple reasons why buying gold jewellery this Dhanteras is the ideal choice. 

Purity

There are several apprehensions around the purity of gold jewellery. With Tanishq, 100% purity with a BIS hallmark is guaranteed. So, there’s no need to worry. All the information from the weight to the karat count, and making charges are clearly mentioned with every jewellery piece you purchase. Moreover, there’s complete transparency in sales & exchanges.

High liquidity

Even in volatile market conditions, the sheen of the yellow metal will never wear off (pun intended). Unlike other investments, it continues to soar making it easy to sell. It will stand by you in times good and bad!

A celebration of craftsmanship

Creating a Dhanteras shopping list may be an annual affair but that doesn’t mean your purchase has to be relevant only to the festive season! The Nav-raani collection by Tanishq symbolises regal grandeur champions craftsmanship & has a heritage that is timeless. Each piece spotlights craft techniques like Meenakari and Kundan work, alongside partaj, ras rava and chandak. What’s more, every creation takes anywhere between 15-60 days and involves at least two to five karigars, reinforcing Tanishq’s commitment to precision and artistry. 

Cultural & emotional significance

Heirloom pieces are often crafted with gold, reinforcing the sentimental value that the yellow metal holds. Gold jewellery is looked at as a symbol of prestige and wealth too! No wonder, it holds a high place in Indian culture. The Dharohar collection by Tanishq recognises the timeless charm of heirloom, binding the old and new generations with plain gold, vintage and Kundan jewellery designs. Similarly, the Nav-raani collection is inspired by the regality of royal queens, reimagines for the modern women of today. With its focus on traditional craft techniques, this edit offers great keepsakes for generations to come. 

Style statement

Standing out from the crowd is no longer difficult, if you’ve got the Nav-raani collection by Tanishq on your side. Think handcrafted gold jewellery that is ornate yet lightweight–from dazzling necklace sets, pretty pendants and statement earrings–there’s much to explore. There’s also the GlamDays collection by Tanishq that offers everyday jewellery, taking her from day to night effortlessly. From elegant earrings to dainty bracelets, and striking neckpieces–there’s enough and more to choose from. 

Easy exchange policy

It’s easy to make your jewellery shine again with Tanishq’s easy exchange policy. Book a consultation at any of Tanishq’s boutiques across India and let a skilled craftsperson guide you through the process. After all, there’s nothing more important than customer satisfaction and long-term value. 

 Make it special…

This Dhanteras, invest in gold jewellery to make the occasion even more special. Celebrate tradition, culture and craftsmanship with pieces that will stay with you for times to come!

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