Gold has been the very foundation of modern society and has been instrumental in shaping the world as we know it. For centuries, nations based their currencies on the gold standard, giving rise to the global trade and finance systems that we know now. The infrastructure that makes our lives easier, such as roads and rails, is all thanks to the gold rushes in the USA, Australia and Africa. Which makes one wonder, why is gold so valuable?
Civilisations across time and continents have recognised the profound benefits of wearing gold that extend far beyond its mesmerising beauty. In this blog we will talk about the incredible advantages of this glittering metal.

Gold Health Benefits
Swarna bhasma, or gold ash, is a revered ingredient in ayurvedic preparations. Adding a gold coin to boiling water and then consuming said water is considered a great remedy for people suffering from general debility and weakness.
But its benefits are not just limited to consumption. Wearing gold ornaments has innumerable health benefits too, as we are going to see in the following section.
Gold Benefits for Body
As noted in Ayurveda, when worn, gold’s warming effect can improve circulation and strengthen the body’s vital energy, or “prana.” Ancient Indian texts also mention that wearing gold on different parts of the body activates specific energy centres, or chakras. Gold earrings stimulate pressure points that improve brain function, while one of the major benefits of wearing gold ring, bangles or bracelet is improvement of heart health due to activation of marma points.
Gold is also hypoallergenic, making it an excellent choice for people with sensitive skin. Metals like silver or bronze can cause irritation or leave behind a green tint due to oxidation; however, pure gold doesn’t oxidise and is completely safe to wear, even for young children.
Tanishq Tip
Shop from our 22K collection to get maximum
therapeutic benefits.


Emotional Well-being
Gold is believed to radiate energy that dispels emotions such as fear, anxiety, and depression and increases feelings of courage, confidence, and joy. Various cultures also believe that gold attracts divine blessings and surrounds the wearer with a protective aura.
According to Vedic astrology, gold is connected to Jupiter (Brihaspati), the planet of wisdom and prosperity, and brings the wearer wisdom, intuition and spiritual growth.
Symbol of Love
and Commitment
Traditionally, gold has been the go-to choice for expressing love and commitment across cultures for thousands of years. Gold rings, particularly wedding and engagement rings, symbolise eternal love, unbreakable bonds, and lifelong commitment. Its durability and timeless beauty are what have made this noble metal a popular metaphor for relationships that withstand the test of time.
Tanishq Tip
When buying gold jewellery, look for hallmark
certification to guarantee authenticity and quality.


Cultural Significance
As we have discussed earlier, gold holds a very important place in Indian culture, spirituality, and religious practices. So important is gold even in the modern Indian society that Indian women collectively hold a staggering 24,000 tonnes of gold, which surpasses the reserves of the top five countries combined.
Durable and
Long-lasting
In ancient Indian texts gold is often compared to the immortal soul because of its eternal nature. Gold has exceptional durability and resistance to time and the elements, making it perfect for passing down through generations as family heirlooms.


Versatile Fashion Statement
Due to its incredible malleability, gold can be transformed into anything, and Indian regional styles take full advantage of this feature. From the intricate temple jewellery of South India to the Rajwadi polki ornaments of Rajasthan, even regional styles offer a huge variety if you want to keep things traditional.
If you want something more contemporary, be it a gold chain design for women or gold rings or anything in between, Mia by Tanishq offers an incredible range of modern designs to choose from.
Investment Value
But gold is not just about beauty and style; it is a liquid asset that can be cashed out on a particularly rainy day. Most luxury purchases depreciate, but quality gold jewellery typically maintains or increases its value. This investment aspect adds practical value to the health and emotional benefits of wearing gold.
Tanishq Tip
Always save your gold jewellery purchase certificates.
Our staff can provide guidance on the investment
aspects of your jewellery purchases.


Easy Maintenance
Unlike other accessories that tarnish, fade, or break over time, gold jewellery requires minimal upkeep to retain its shine and structure. A gentle polish and occasional professional cleaning is all it takes to keep it looking as radiant as the day it was forged.
Plus, gold doesn’t corrode or rust, making it ideal for everyday wear—even in India’s humid climate.
Enhances Personal Style
Even though it is a big part of Indian traditions, gold jewellery is anything but one-size-fits-all. It’s deeply regional and personal. A minimalist male gold chain design in Mumbai may speak of urban cool. An intricate temple jewellery set in Chennai would become an heirloom. A chunky kada in Punjab might be a symbol of proximity to one’s roots.
Just as no two people wear gold for the same reason, they don’t wear it the same way either. Some stack slim bangles with their smartwatch; some pair their Nani’s gold nose pin with a black tank for a rebellious statement. And yet, it’s all gold, and it’s all you.
Conclusion
Tanishq understands that gold holds sacred energy and gold jewellery can become a lifetime companion. Our master craftsmen honour age-old techniques while creating contemporary designs that carry forward the blessings and benefits that have made gold central to Indian life for millennia.
Experience the endless benefits of gold for yourself. Visit your nearest Tanishq store or explore our heritage collections online at www.tanishq.co.in.
