The Brat & Demure trend has not just taken over our Instagram feed, it’s sparked a full-blown fashion revolution that’s celebrating the self-love, fearlessness, unapologetic individuality and duality within us.
And who’s the hero of this revolution? The colour green!
Green: Bridging the Brat & the Demure
Beyond fashion runways, green is a symbol of prosperity, new beginnings, and fertility. Historically, green gemstones, particularly emeralds, have been revered for their beauty and power. Worn by royalty and featured in heritage jewellery for centuries, green carries with it both cultural depth and modern allure. Kate Middleton dazzled at the 2018 BAFTAs in a jade green gown paired with a statement necklace that turned heads. Naomi Campbell stole the show at an Oscars after-party with a jaw-dropping 300-carat cabochon emerald. Grace Kelly’s Cartier emerald set? Iconic. Kangana Ranaut wowed at Cannes in a glittery Sabyasachi sari, topped off with a tiered emerald choker that was pure perfection. And let’s not forget Elizabeth Taylor’s legendary emerald collection or Deepika Padukone’s chic emerald studs at Cannes — these pieces redefine elegance!
But green isn’t just for the red carpet.
Fast forward to today, and we’re living in the era of green. Whether it’s the push for sustainability in fashion or the celebration of individuality and personal expression, green is everywhere. So whether you’re going full Brat with an emerald-encrusted green choker or dialling it down for a Demure dinner date, green’s got your back.
Best of both worlds: Emeralds.
Now that we’ve established that green is here to stay, let’s talk emeralds. These timeless gems are not just here to dominate the runway, but also your jewellery boxes. They perfectly elevate your wardrobe, whether you’re aiming for a Brat-inspired look or something more Demure.
How to wear emeralds?
Whether you’re asking how to wear an emerald ring or looking for ways to add more green to your style, here’s the key: versatility. Emerald jewellery can be dressed up or down depending on the occasion and your outfit. Here are a few tips:
Make a statement
Brat Vibe:
Go big or go home! Opt for a chunky emerald green choker or oversized emerald earrings. The deeper green hues of an emerald stone can perfectly complement a vibrant outfit – think metallics, bold prints, and high-volume hair. The emerald stones add intensity to your already daring look.
Demure Vibe:
For a softer take, pair a single statement piece, like an emerald ring or delicate emerald earrings, with neutral tones or soft pastels. The green acts as a subtle yet powerful pop of colour, bringing elegance without overpowering your look.
Pair with contrasting colours
Brat Vibe:
Emeralds thrive in contrast. Pair your emerald earrings or an emerald bracelet with bright, bold shades like hot pink, electric blue, or neon yellows for a fun, playful edge. This will bring out the gemstone’s brilliance while making a bold, rebellious fashion statement.
Demure Vibe:
If you’re channelling a softer vibe, wear your emerald jewellery with muted tones like cream, blush, or soft lavender. The contrast is subtle but allows the emerald to remain the focal point, exuding an air of quiet sophistication.
Layering for impact
Brat Vibe:
Layering is the Brat girl’s best friend. Combine a thick, emerald-encrusted necklace with multiple gold or silver chains for a bold, high-impact look. Don’t be afraid to mix and match – stacking your emeralds with other bold jewellery pieces shows off your playful, eclectic side.
Demure Vibe:
For a more refined, Demure approach, layer a delicate emerald pendant with a thin gold chain. The key is subtlety, allowing the emerald to be the star of the ensemble while keeping the overall look effortlessly chic and understated.
Go Big with Heritage
Brat Vibe:
If you’re in the mood to flaunt, go for heritage jewellery pieces that feature rich, intricate designs. A statement-making emerald necklace set with traditional Mughal-inspired motifs can add a touch of cultural pride while keeping your bold, out-there energy intact.
Demure Vibe:
Heritage jewellery can be toned down too. Opt for an emerald ring with delicate filigree work or a minimalist emerald bracelet. These pieces offer a nod to tradition while maintaining the elegant simplicity of the Demure aesthetic
Get, set, GO GREEN!
Quoting the queen of this trend, Charli herself: “You’re a hero and a human”. Depending on the day and the mood, you can unleash your inner main character energy or just decide to blend in with the crowd. And what goes best with both – your Brat and Demure personas – is definitely the magic of emeralds!
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